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Second Bite Podcast


Sep 18, 2025

Ryan Redding is the Founder and Business Growth Coach at Eightfold Advantage, a growth-coaching practice that helps entrepreneurs restore operational clarity, increase profitability, and prepare businesses for exit. Before Eightfold Advantage, Ryan was the Owner of Levergy, a nationally recognized digital marketing agency serving HVAC companies that he sold to KickCharge in 2025.

In this episode…

Strategic acquisitions can accelerate growth and create powerful market advantages, but navigating an unexpected offer requires careful planning and foresight. How can entrepreneurs balance risk, timing, and team integrations to ensure an effective transaction?

Ryan Redding, former Owner of Levergy, shares how he scaled his digital marketing agency before selling it. With host Todd Taskey, Ryan explains his approach to valuation and deal structures, the role of cultural due diligence in merging teams, and the importance of incentivizing leadership after the transaction.